Iris & I was founded by Iris Croft when she was just 10 years old, starting out as a playful way to earn some pocket money. Since then, the brand has transformed into a creative expression of style and spirit and can be found at events up and down the country, and through selected retailers.

As Iris juggles the development of her growing brand with her career as a singer-songwriter, the essence of her musical style is evident in every piece of jewellery she creates. Drawing inspiration from the dreamy, coquettish vibes of icons such as Lana Del Rey and Mazzy Star, her collection embodies a blend of timeless elegance and vintage style.

We prioritise sustainability, crafting durable, waterproof jewellery that’s affordable and accessible. We very much hope that you’ll enjoy exploring the collection and designing your own, unique story through simple individual pieces to more elaborate multi layering.

Thank you to all of our customers, old & new, for coming with us on this journey as we seek to continuously excite and surprise you with our new creations.

The Iris & I team x